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JW Najarian, #1000118
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At Apriori Beauty, we know you have choices when it comes to the personal care products you use. To help make these choices, consumers rely on the media, marketing materials and the internet. Unfortunately, many of these avenues present biased information. In today's world, the words SAFE, TOXIC, NATURAL and ORGANIC have been misused and abused, leaving the consumer confused and concerned. As part of our mission: Beauty through pure product innovation, we promise to deliver safe, result-oriented products that WORK naturally. By providing straightforward information on the safety and efficacy of all raw materials used, we promise not to compromise our marketing efforts. As well, our formulations will always be compliant under the guidelines of the EU Cosmetics Directive. The EU Cosmetics Directive is the legislative basis for the manufacture of cosmetic products in the European Union. The Cosmetics Directive aims to guarantee the safety of cosmetic products. This directive is globally recognized as having the most stringent safety guidelines for producers of cosmetic products. |
In addition to published safety assessments and clinical test results for efficacy, Apriori Beauty has signed the "Compact for Safe Cosmetics," led by the Safe Cosmetics Action Network. We have also created a safety rating system based on ingredient safety and toxicology databases provided by consumer coalition groups, the natural/whole foods market, the EU Directive and US and California industry regulatory bodies, including:
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The mission of the Environmental Working Group (EWG) is to use the power of public information to protect public health and the environment. EWG is a non-profit organization, founded in 1993. EWG specializes in providing useful resources to consumers seeking safety information. One such resource is their online Skin Deep: Cosmetic Safety Database.
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Skin Deep is a safety guide to cosmetics and personal care products brought to you by researchers at the Environmental Working Group. Skin Deep pairs ingredients against 50 definitive toxicity and regulatory databases, making it the largest integrated data resource of its kind.
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A raw material database created by the whole food market for personal care products that helps eliminate the confusion around the definition of "natural." This database identifies more than 250 ingredients unacceptable for premium personal care products in the "natural" market.
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The Cosmetic Ingredient Review (CIR) thoroughly reviews and assesses the safety of ingredients used in cosmetics in an open, unbiased, and expert manner, and publishes the results in peer-reviewed scientific literature. The Cosmetic Ingredient Review was established in 1976 by the industry trade association (then the Cosmetic, Toiletry, and Fragrance Association, now the Personal Care Products Council), with the support of the U.S. Food and Drug Administration and the Consumer Federation of America. Although funded by the Council, CIR and the review process are independent from the Council and the cosmetics industry.
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Formally the Cosmetic, Toiletry and Fragrance Association (CTFA), the Personal Care Products Council's mission remains stronger than ever: "To enable our members to continue to develop and sell the safe, quality and innovative cosmetic and personal care products that help consumers live better, healthier lives. We will continue to offer quality services, products and information on scientific, regulatory and legislative developments in our industry."
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This act sets consumer safety guidelines and requires any California manufacturer or product distributor to report any cosmetic product, as defined by the FDA, that includes any known toxic or potential carcinogenic ingredient from their list of 783 chemicals known for potential hazards. The authoritative bodies used as sources in creating this list include:
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Based on the ratings and information provided by the databases from the above groups, every Apriori Beauty product ingredient is evaluated and receives its own rating. The individual rating is an average computed from each database as follows:
Ask your Apriori Beauty Independent Consultant for the Ingredient Source & Function sheet for the product you are interested in. We are proud of the safety built into every proprietary formula, including:
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