Recognizing strong Team Leaders who have embraced the power of team building
Robin Cohen | Founder & Team Leader from Alabama
Joined: March 2009
Total Downline: 10
Front Line Consultants: 7
As one of the Founders of Apriori Beauty, the most important aspect of the company for me was our products, along with our philosophy and mission statement. Over the last 7 years since becoming a Consultant, I’ve been determined to tell everyone I meet about our safe products and to have them experience them with a sample or demonstration.
With my business, I’ve primarily focused on retail sales, resulting in high retail numbers at the end of each month. Although it’s very gratifying to know that people are using and loving our products, building a team has been a slower process. I didn’t come from another direct sales company or another skin care line, so I had to find ways to meet people outside of my circle of friends and family to build my monthly paycheck.
Two years ago, I moved across country from California to Alabama. I decided that NOW is the time to build my business further than retail sales and really start reaping the benefits of becoming a Residual Income Builder!
After moving, I immediately joined the Chamber of Commerce in my area, the Women’s Business Alliance, MeetUp groups, and a Newcomer’s group. I polished up my 30 second speech as to ‘What I do’ and now try to share the business aspect of our company, as well as the products. Wherever I go, I look for people who I think would be an asset to my team, someone who could build a business along with what they currently do or eventually turn Apriori Beauty in to a full time business.
One way to do just this is to always keep your eyes and ears open, like I did at a recent visit to a new dentist. I noticed a sign at the front desk advertising that the dentist did Botox and other filler procedures. They also carried another line of skincare, which I immediately looked up on my phone to educate myself.
The dental Hygienist asked me what I do, so I gave her my 1-minute Apriori Beauty introduction. She mentioned that I should speak to the dentist when he came in for my check-up, as he might be interested in our products. He came in and immediately asked me to tell him one thing about myself. Of course, I told him about my passion for Apriori Beauty. He wanted to know more. I told him that I would love the opportunity to share the products, our philosophy and how it could work for his clients. So, we set up a time and date that was good for both of us to meet again.
Right before our meeting, the dentist had to tend to a patient, so I ended up talking with the YOUNG receptionist. Eventually the dentist came in and was able to meet for 15 minutes. My first question to him was how he felt about the skincare line he currently offered. I had noticed that they only carried a couple of moisturizers, an eye and firming cream. He replied that he wasn’t really very happy with the current line because ‘their Customer Service and the Consultant had left them hanging.’ He wanted to retail an entire line verses one that was incomplete. Just what I wanted to hear!
I was able to have the receptionist experience the Celloxylin MD 20EX Acid Peel on one hand and the Pure Detox, Purifying Clay Masque on the other, followed by the Celloxylin Step 5. Night Repair 3Deep. The Dentist sampled the Eye+Lip Age Eraser and The PSR Next with the DFI on his hand. I left them with various samples, literature, my card and brochures. He wanted to digest it all and read up a bit. We are going to schedule a Beauty Bar for the entire staff. They are very excited! The dentist loves the fact that he doesn't have to buy product to sell out of his office and that he can offer a place for his patients to purchase online.
As with any appointment or meeting, FOLLOW-UP is key. I will definitely be following-up with this dental office to not only schedule the Beauty Bar, but to answer any questions the dentist may have after doing his own research. I’ve learned over the years that for any sale or new Consultant to sign-up, you have to follow-up and not assume that their silence means ‘No.’ More often than not, after following-up, I’ve closed the sale or built the relationship that eventually helped my business grow. Don’t be afraid to follow-up! You’ve already done a majority of the work getting to the point of needing to follow-up. Just a little more work can make all the difference!
A recent referral from the Apriori home office proves my point. A potential new Client/Consultant phoned in asking for a Consultant near her, and luckily it was me! I immediately contacted her, sent samples with information and brochures and FOLLOWED UP! She had many questions and concerns. Anything that I couldn’t answer, we asked the home office Customer Service. She loves using the products, but wanted to take her time considering becoming a Consultant. I didn’t push. We spoke a few times, became friends on Facebook, sent texts back and forth and a few weeks later, she became a Consultant and a member of my team. I’m so happy that she took her time, felt informed and is happy that she made the right decision to join Apriori beauty!
You never know where your next Client or Consultant will come from. The best advice I can give is to keep your eyes and ears open and to share from you heart. What you love, others will love hearing about. And when you do share the opportunity or a sample, or have someone experience the products one-on-one, always follow-up to gain their feedback and answer questions. After 7 years with Apriori Beauty, it’s the relationships that I’ve built that have built my business. You can’t go wrong when your business is built on a solid foundation with people you enjoy working with.