The Apriori Beauty business from a Professional’s point-of-view
Owner, LaBella Salon and Med Spa in Lindale, TX
Joined: February 2014
I was in the market for a new skincare line in my salon when Sherri Bradley introduced me to Apriori Beauty. Instead of jumping right in as a Consultant, I started off as a Client, because I felt it was important to test the products on myself before introducing them to Clients at the salon. My Clients trust me and I don’t feel comfortable sharing a product unless I believe in it 100%.
It wasn’t long after I started using Apriori Beauty that I decided to introduce it into my salon. I became a Consultant because I believe in the products … they speak for themselves: they’re safe, pure, and effective! I knew that if I was impressed with the results I was receiving after using the products, my salon Clients would definitely love and appreciate them. Needless to say, it was an easy decision to carry Apriori Beauty in LaBella Salon and Med Spa.
A majority of my Apriori Beauty Clients have been referred to me via word-of-mouth because of my salon facials. When I have a new Apriori Beauty facial Client, I take it as an opportunity for them to experience the entire Celloxylin® line on their face. As I’m applying each product on their skin, I’m explaining HOW each product is working and WHY I’m using it. I could be there all day explaining the benefits of using Apriori Beauty, but until I actually get the product(s) on their skin and they can see the results, it’s likely they won’t purchase. Information is key, but results sell!
The Celloxylin products are used in all of our facials. We also use them in our special spa manicures and pedicures, including the Derma Firm Illuminator. An example treatment for face, hands and feet starts with Crème Cleanse, followed by Activating Tonic (on face, hands and feet), followed by the Enzyme Activated Micro Scrub. After scrub, we use the Activating Tonic again, followed by PSR Next and both cycles of the Derma Firm Illuminator (10 minutes total). After the DFI, we end the procedure with the Pure Detox clay Masque, on the face, hands and feet. It’s an Apriori Beauty, head-to-toe skincare experience!
Our Clients love these treatments and the products. We can barely keep them on our shelves. Clients are seeing positive results on their face and with the texture of their skin.
Being an Apriori Beauty Consultant has not only benefited me, but LaBella Salon and Med Spa as well. My Clients have access to quality hair and skincare, and the income I generate from retailing helps to financially support my salon and staff. Our clients are priority and deserve the best quality of beauty care and products. I strive for my employees to understand the quality of the products as well as I do. Passion for hair and skincare has always been the driving force behind LaBella Salon and I feel fortunate to have found a skincare line that not only enforces my belief for safe and effective products, but also allows me to build a sustainable business just by sharing them.